The Mobile Movement: Understanding Smartphone Consumers

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Video Rating: 4 / 5

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25 Responses to The Mobile Movement: Understanding Smartphone Consumers

  1. LeanneCBoyd says:

    I was looking for something just like this, for substantial evidence to my offline clients. Now, on to view some more of these videos!

  2. momurph1 says:

    Amazing statistics I really enjoyed this video since I am a mobile marketer. Thanks

  3. alwazeer90 says:

    0:55 what does this phone doing here,,,, out out

  4. MrPedro8192 says:

    2:01. That’s my phone. (LG P500, ftw)

  5. MrGablau says:

    @EdDitler you can start by learning Apple’s Motion (mac) or Adobe’s After Effects (Win).. It isn’t that easy though. Try to google tutorials…

  6. 1vuu says:

    hey guys, please check out : daily advert lists where the actual amount spent on each ad is shown, and lists are ordered by the amounts spent.

  7. deliled says:

    @eyescreamcake What a fantastic idea! I am sure every YouTube viewers would be interested in a paid subscription rather than seeing some ads here or there. Why couldn’t YouTube think about this??

  8. eyescreamcake says:

    @deliled I’d pay for a subscription.

  9. deliled says:

    @eyescreamcake If it weren’t for ads, you wouldn’t be enjoying videos on YouTube.

  10. yonitttt says:

    לחיצה על פרסומות…. ממש!
    אף פעם לא לחצי על המעקבי ומכבידי אפליקיות האלה, :)

  11. MileHighMike13 says:

    @eyescreamcake Unfortunately, ads pay the bills and allow you lower cost access (or “free”) to things you want (like YouTube for instance). They AREN’T going to “go away” any time soon…

  12. eyescreamcake says:

    @MileHighMike13 Ads are stupid. If I want something, I’ll search for it.

  13. MileHighMike13 says:

    @eyescreamcake How about an app that allows you to determine what your personal preferences are so that you can actually receive ads you want??? 3PMobile…

  14. shilander says:

    great article on mobile ads… reality now and the future…

  15. eyescreamcake says:

    ads are stupid. if i want something, i’ll search for it. stop trying to shove it down my throat.

  16. Fusemg says:

    This is great! Thank you for sharing.

  17. drrobertoboogie97 says:

    Tell me again that Google doesn’t track you.

  18. EdDitler says:

    may be a stupid question: but how do you create such animations? i have seen lots of them now and cant imagine how you would create one…

  19. T3HLY says:

    @flintbrenick iPhones? Because Google isn’t anti-competitive, and doesn’t mind featuring iPhones, even more than usual.
    Apple seems to hate Google, but Google doesn’t return the hatred. Go google!

  20. flintbrenick says:

    1:00 An iPhone, not an Android… Interesting choice.

  21. Sheiff1 says:

    LoL. Watching article that contains this video actiually from bathroom =)

  22. agoago999 says:

    @itsLieber ZTE Blade

  23. agoago999 says:

    Google is king

  24. itsLieber says:

    what kinda phone is the green screen phone at 2:36 ?

  25. kourou5 says:

    @doompod I know, but they can monitor how many people notice the ads, unless they do a poll. I pretty sure in real life everybody simply ignores the ad….

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